Happy New Year!
The holidays are over (whew), and a new year has begun.
And in case you missed our January newsletter: We’re starting fresh, so we’ve made some reading resolutions for 2017!
But first, it is not just our reading list that is going to have an overhaul this year. With our business continuing to grow, we have decided to focus our attention on marketing our products and services to a wider audience.
Part of this newfound marketing strategy will involve a regular email mailing list and newsletter.
Email marketing is so important to us. Despite the popularity of social media, email marketing can still be a fun and effective way to improve your reach. Therefore, we are hopeful that our new approach to digital marketing might also help us to attract new clients.
Are you thinking about giving email marketing a try for yourself? Why not head to makeawebsitehub.com where you can read all about email marketing platforms such as Constant Contact.
Do not just take our word for it though, you can head to their website to read the full review of Constant Contact.
As an independent publisher, we are confident that a refreshed online marketing outlook championed by an enticing email newsletter is just what we need to succeed. Although, I will not doubt the power of using social media platforms and we will definitely still be sticking to using them to promote ourselves.
I have been considering starting up a YouTube channel lately, of course I might have to comprar suscriptores en youtube at first just to get ourselves out there a bit, but I believe this could be the next best step for our business as I’ve heard rave reviews about the platform.
We’re ready for you, 2017
Our team’s reading resolutions:
Melissa Greenberg, Children’s Art Director: a) To read a non-children’s book cover to cover? Ha.
b) To read a book in French and a book in Spanish.
c) To make bread from the Tartine book, does that count?
d) To find a modern favorite.
e) To read all of my coworkers favorite books.
f) To read all of my closest friends’ favorite books.
g) a, c, and e.
Amy Novesky, Children’s Book Editor: To read all of the books on my bedside table.
Suzi Hutsell, Senior Designer: Reading resolutions?!
– Read books by a wide variety of authors of different genders, races, sexual orientations, ages, etc., to gain a larger perspective of the world.
– Read the book before seeing the movie, since the book is usually much better.
– Mostly, read, read, read…anything and everything I can get my hands on!
Amy Wheless, Designer: To go to bed earlier so I have more time to read!
Jan Hughes, Managing Editor: I have joined a book club, so it will force me to read other people’s suggestions-which is good!
Nina Gruener, Children’s Publisher: My reading resolution is to read Enid Blyton’s The Enchanted Wood aloud to my children. My mom read it to us as kids and I was enthralled. My oldest is turning TEN next month, and I can feel our read-aloud years slipping away. Make it stop!!
Chris Gruener, Publisher: To read two books a month; a healthy mix of fiction and nonfiction.
Rob Dolgaard, Junior Designer: I’m going to set the bar low and only go for one book this year. It’s been on my list to read for about four years now. The book is called A Crack-Up at the Race Riots by Harmony Korine. He directed the movies Gummo and Spring Breakers, to name a couple.
Emma Kallok, Marketing & Publicity Manager: To read at least one chapter a night before falling asleep. This used to be no problem, but now it seems like a huge feat.
Iain Morris, Creative Director: To read the complete set of Trollop’s The Barchester Chronicles, which is sitting on my shelf and is a bequest from my uncle Quentin.
Did you make any reading resolutions of your own? We’d love to hear them!